Market Intelligence provider, Mintel, has teamed up with mySupermarket-Insights.co.uk to release a new report that deals with the online grocery market in the UK and primarily the four major online grocery retailers: Tesco, ASDA, Sainsbury’s and Ocado.

The analysis looks at trends in the composition of online trolley/basket contents for shoppers at Tesco, ASDA, Sainsbury’s and Ocado within the context of the overall online grocery market.

The broader overall e-commerce market includes the sales of goods to consumers, and excludes business-to-business (B2B) activity and the sales of services such as travel and insurance.

To find out more about the report, please visit http://oxygen.mintel.com/sinatra/reports/display/id=527397

About Mintel

Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel’s trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years.