• Welsh shoppers spend the most on vitamins and supplements in the UK
• Average annual household spend up 16 per cent in last year

The Welsh are the biggest spenders on healthy vitamins and supplements, according to the latest analysis by mySupermarket-Insights.co.uk.

Welsh shoppers spend the most on vitamins and supplements online, over double that of those living in the North East. Brits living in the South and the Scots aren’t far behind their Welsh counterparts, taking second and third spot respectively.

Health conscious online shoppers at mySupermarket.co.uk are spending a whopping 16% more on their vitamins and supplements than they did a year ago, even though their average cost rose by just five per cent.