• Price of formula up 20%; nappies fairly steady
• Brits online spend on baby shopping basket up by 22% since 2007

Mums and dads beware – the cost of feeding your bundle of joy has rocketed, according to the latest analysis by mySupermarket-Insights.co.uk.

In line with high food inflation among staple food categories, the nation’s parents have been hit with a 31% price rise in baby food since the onset of recession in 2007. If that wasn’t enough, mySupermarket-Insights.co.uk also found that new mums have also faced a 20% increase to the cost of formula for their little ones. On a brighter note though, the cost of other baby necessities such as nappies and wipes has remained steady, increasing by only 4% over the past 3 years.

Parents looking to combat the rising cost of baby food need to be super-savvy when it comes to making the most of special offers. The baby categories are some of the most heavily promoted with 78% of nappies and 49% of baby food on promotion last month at the leading supermarkets. Some of these promos offer much bigger savings than others, so parents need to be smart in knowing when it’s best to stock up. Over 80% of parents who shop via mySupermarket.co.uk use the Swap & Save feature in order to make sure that they’re buying the brands with the best deals (to find out more regarding what people swap, check out our Product Substitution Report.)

Read more here:

http://www.guardian.co.uk/money/2010/sep/23/price-baby-food-raised