Bespoke Services
Unique insights into your competitive landscape and customer purchasing behaviour
In addition to the online service, mySupermarket Insights offers a range of customised reports that provide additional analysis of online retail positioning, product availability, new product launches and customer purchasing trends. To discuss any of these samples or a completely new idea of your own – please don’t hesitate to give us a call.
1. New Product Development (NPD) Alert Report
Keep alerted to the latest product launches in your category. Don’t wait to find out through the media or through a fall in your sales – the alerts will tell you the exact date when it first became available online at any of the supermarkets.
Drive online growth by understanding how your products are presented online. With online FMCG retail growing 20% per annum, this full audit of how your brand and competitors are presented online ensures you know online retail as well as bricks and mortar.
Know your customers! This detailed report helps you to get an overall understanding of how your customers differ between the main supermarkets, and learn more about the differences between online and offline shoppers.
Track a customised basket. This report, popular with investment banks and other industry analysts, lets you select a collection of products to build a CPI-style basket for tracking daily, weekly or monthly price trends.
5. Product Substitution Reports
Observe a unique aspect of shopper behaviour. The mySupermarket.co.uk Price Checker provides insight into which alternative brands shoppers select instead of yours and which brands you gain from.
Create your own customised report. We have so much fascinating data on the FMCG market over the past three years and are happy to hear what you need and create a customised report accordingly. Just give us a call to discuss further!
To download a sample of any of these reports, please click here. For further information about our bespoke services, please call us on 020 7935 6033 or email insights@mysupermarket.co.uk.
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