The mySupermarket-Insights.co.uk guide to avoiding the New Year VAT rise
Posted by: jonnysteel118 on: June 28, 2010
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Changes to the VAT rate, coming into effect on 1 January 2010, will have a significant impact on the price of a basket of groceries, reveals mySupermarket-Insights.co.uk.
While most food is exempt from VAT, many shoppers are unaware that plenty of grocery staples such as the majority of confectionary, drinks and snacks are not, and will soon be costing 2.5% more. Non-food grocery items such as toothpaste and cleaning products will all also be affected by the VAT rise.
Based on the average basket of goods, the VAT hike of 2.5% could cost consumers around £33 a year.
Jonny Steel, spokesperson for mySupermarket-Insights.co.uk says: “Consumers should be aware that the VAT rise will affect the cost of their basic weekly groceries. But there are some strange discrepancies between the types of foods that qualify for VAT making it hard to predict where the increase will hit us most. By making some smart decisions, consumers can avoid paying VAT on a lot of convenience foods. For instance, a gingerbread man decorated with two chocolate eyes is exempt from VAT, but if it contains any more chocolate, standard-rated VAT is charged. Likewise, unshelled salted nuts are exempt, but shelled salted nuts are not.”
Other foods that come under the zero-rated VAT banner, despite being “convenience foods” include Jaffa cakes, milkshakes, chocolate spread and tortilla or corn chips.
Jonny Steel, spokesperson for mySupermarket.co.uk continues: “It may not seem like a great deal of money, but by making some wise decisions, consumers could save up to £33 a year.”
Read more here:
http://www.guardian.co.uk/uk/2010/jun/22/vat-rise-average-shopping-basket
mySupermarket-Insights.co.uk data powering the ASDA Price Guarantee
Posted by: jonnysteel118 on: May 31, 2010
With the launch of ASDA’s Price Guarantee, ASDA is claiming to have fired the final shot in the supermarket price war. ASDA selected mySupermarket-Insights.co.uk product matching, pricing and promotion data to power the Price Guarantee to ensure its complete independence and impartiality.
Daniel King Chief Commercial Officer of mySupermarket.co.uk commented: “As an independent consumer champion our aim is always to help shoppers compare prices across the supermarkets in a fair and comprehensive way, and to make sure they get the best value for money. We are powering the ASDA Price Guarantee website to help shoppers continue to do this and we will be running all the comparisons based on independently collected prices. UK shoppers now have more tools at their finger tips than ever before to help them make their money go further when it comes to their grocery shopping.”
To read more on the ASDA Price Guarantee, please visit http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=209067
mySupermarket Insights.co.uk partners with Just-Food.com to launch Promo Tracker
Posted by: jonnysteel118 on: May 31, 2010
By Dean Best, Just-Food.com
http://www.just-food.com/the-just-food-blog/the-launch-of-the-just-food-promo-tracker_id1860.aspx
The UK grocery sector is renowned as one of the most competitive in the world. The purchasing power of the UK multiples, the prevalence of private label and the sophistication of the country’s consumers mean brands have to fight tooth and nail to gain and grow listings.
Promotions have always been key weapons in the armoury of brand-owners but, given the fragile state of the UK economy and the weakness of consumer confidence, they have become ever-more vital.
However, suppliers are coy about how much or how often they use promotions to drive sales. And so, in a bid to shed more light on the promotional landscape in the UK, just-food has teamed up with mySupermarket-Insights.co.uk to provide monthly data on which brands, which categories and which retailers have promoted most heavily in a certain month.
According to mySupermarket-Insights.co.uk data for April, published today, Muller yoghurt was the most promoted food brand in the UK with 90.6% of all of its SKUs on promotion. The second most-promoted food brand was also in the dairy aisle, with Danone’s Actimel promoting 84.6% of its SKUs.
Now, this is data for just one month. Brand-owners featured at the top of the list may protest that April was a key month in their promotional strategy and that May and June may seem them dial down their activity.
However, as the year progresses, just-food’s Promo Tracker will highlight just which brands have been promoted, which categories are seeing some of the fiercest promotional activity and which of the retailers are using promotions most often.
For those looking to keep tabs on the promotional strategies of their competitors, the Promo Tracker will be an indispensable tool.
Fat Chance – How slimming products have expanded over the past 2 years
Posted by: jonnysteel118 on: May 31, 2010
According to mySupermarket-Insights.co.uk data, slimming ranges grow over past 2 years with far more choice than just Weight Watchers and Slim-Fast
- Slimming ranges grow over past 2 years with far more choice than just Weight Watchers and Slim-Fast
- Prices up by 28%, yet sales up by as much as 32% for some leading product lines
- Shoppers in the North West spend the most on slimming products
With the UK’s obesity problem at an all time high with more than six in ten Britons (62%) already obese or overweight, analysis by mySupermarket-Insights.co.uk, the real-time FMCG data site has revealed that many of the UK’s top slimming brands have increased their product range over the last two years.
The data, taken from Tesco, ASDA, Sainsbury’s and Ocado revealed that brands such as Weight Watchers, Complan, Atkins and Adios have increased their product range, with Weight watchers up by 14%, Complan by 40%, Adios doubling and Atkins making its mark within a packed market place.
At the same time the demand by consumers for slimming products has seen sales dramatically increase for some of the leading brands. Slim-Fast has seen its sales increase by 32% across the four leading supermarkets over the last two years, whilst Complan has seen an increase by 32%.
Some of the biggest slimming brands have increased their prices by as much as 28% over the last two years. The average cost of Weight Watchers products have increased by a marginal 3% over the last two years. However, Slim-Fast products have increased in price by 22%, Complan by 10% and supermarkets own brand healthy ranges have increased in cost by 6%.
Read more here:
New feature – Check out our Price Impact report
Posted by: jonnysteel118 on: May 31, 2010
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Maximise your sales by understanding the impact of price and promotion on your market share.
The Price Impact report brings together the price and promotion of any brand or SKU with its changing market share. It is the quickest and easiest way to see how changing your price or introducing a promotion impacts on your market share.
Take a look at the example below to see how when the price (blue line) drops or a promotion (red shading) is introduced, how the market share (green line) rises.
For a demo of Price Impact, please call 020 7985 6033 or email insights@mySupermarket.co.uk
mySupermarket-Insights.co.uk data – Wartime foods make recession comeback
Posted by: jonnysteel118 on: May 31, 2010
- Wartime food products back in vogue, but not for Londoners
- Sales of old fashioned foods have increased the most in the East of England (by 50%) since the start of the economic downturn in 2008
- Consumers in the North East spend the most on supposedly outdated foods such as salmon paste, chicken spread and powdered milk
Despite the enormous range of products available on supermarket shelves, it seems shoppers still have a taste for old classics more associated with wartime than the 21st century. Data from mySupermarket-Insights.co.uk, the grocery shopping and comparison site, shows that sales of products such as powdered milk, sandwich pastes, corned beef and chicken spread have increased over the last two years, with shoppers from the East of England increasing their annual spend by a massive 50% more this year than in 2008*.
The data, taken from Tesco, ASDA, Sainsbury’s and Ocado reveals that these old favourites are back on the menu despite their old fashioned image. Shoppers from the North East of England spend the most annually on these products, closely followed by shoppers in Wales. However, taste sensitive Londoners are not so keen, with shoppers from the nation’s capital spending 15% less on these retro products today than in 2008.
The return to popularity for these once-maligned products may well be part of the wider trend towards foods that were until quite recently considered waste products. However, with overall sales increasing since the start of the economic downturn, consumers also appear to be relying on them more as cheap and cheerful alternatives to more expensive sandwich fillings – harking back to the wartime motto to make do and mend.
Read more here:
New feature – Market Share report
Posted by: Administrator on: April 19, 2010
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The new Market Share report introduces you to the mySupermarket Panel – the consumer purchasing trends of Tesco, Asda, Sainsbury’s and Ocado shoppers via the mySupermarket.co.uk website. It records every item they buy every time they shop. Select your category and/or sub-category to view the Market Share of any brand or SKU during the time period of your choice.
Use the Market Share report to do the following:
Select time period Check your brand’s market share between any dates of your choice.
Brands & SKUs View the Market Share of your brand or a specific SKU.
Pie Chart & Table View the market share data in either pie chart or tabular format for every brand and SKU.
For a demo of the Market Share report, please call us today on 020 7935 6033 or email insights@mySupermarket.co.uk
mySupermarket-Insights.co.uk introduces valuable market share data to its FMCG data service
Posted by: Administrator on: April 13, 2010
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mySupermarket Insights, the real-time data service for retailers and manufacturers, now includes reports, based on the live purchasing trends of shoppers at Tesco, ASDA, Sainsbury’s and Ocado
mySupermarket-Insights.co.uk, the business data service launched by mySupermarket.co.uk last year, today announces the availability of new market share information for its industry-leading data tool for FMCG manufacturers, retailers and analysts.
mySupermarket Insights is a web-based subscription service, offering FMCG manufacturers and retailers a quick and easy way to keep track of prices, promotions and market share in real-time. Enabling clients to view real-time supermarket prices of all products in their categories at Tesco, Sainsbury’s, Asda and Ocado, the new market share and price impact reports help assist their pricing, sales and marketing strategies.
Clients who have already subscribed to the service include Kelloggs, Mars and Nisa Todays.
The service provides instant access to clear concise graphs and tables showing real-time price, promotions and market share trends over time, for all categories, brands and retailers. The website contain four sections:
- Price & Promotion – Current and past prices
- Price Trend – The weekly price for any SKU for the past 52 weeks
- Market Share – The Market Share of any brand or SKU within its category
- Price Impact – The impact that changing price has on market share
The online mySupermarket Insights service allows clients instant access to current and past pricing data, and automatically informs clients upon logging in which prices have changed within the past seven days.
The Market Share report shows the market share for a brand or SKU in a clear and concise pie chart, enabling retailers to track market share on a daily basis, at a glance. Users can select any time period and see the market share during that time. Price Impact reports connects the average price of a brand or SKU with its market share across any given timeframe.
The foundation level service, offering access to real-time prices of products in one category, is free-to-view. The advanced service which includes competitors and trends over time is available as a monthly subscription.
Daniel King, Chief Commercial Officer for mySupermarket.co.uk commented: “mySupermarket Insights bring together real-time prices and promotions with market share data to enable FMCG manufacturers and retailers to be immediately and better informed about the impact of price changes and promotional strategies. Market share and price impact is data that many of our clients have been requesting. The FMCG sector is moving more rapidly than ever before and retailers and analysts need to keep their eye on price fluctuations and market share.”
Clients can search prices by brand, SKU or category. All of the reports are fully exportable.
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